Solving Business Problems Through The Lens Of Brand
Most companies lose momentum because their best thinking cannot get through the organization. The strategy is understood in the room, but not in the field. The portfolio makes sense to leadership, but not to the ...
When Growth Becomes A Brand Liability
Growth is often celebrated as proof that an organization is moving in the right direction. More clients, more opportunities, more momentum, each reinforcing the belief that the organization is moving forward. All are typically read ...
How Established FMCG Brands Can Counter Insurgent Brand Threats
Bain publishes a good analysis every year of so-called insurgent brands in the U(fast-moving consumer goods) market. For the past few years, these small brands have captured a disproportionate share of annual growth. This year’s ...