ISLEM CHARGUI

I am occasionally asked which metric I consider best for tracking consumers. There’s no hesitation with my answer. It’s new home starts. Let me explain why. First, what is it? The metric of new home starts is exactly what it sounds like—it’s the number of \u{2026}

Let’s stop pretending this AI rush is brave. It isn’t. It’s terrified. Across marketing holding companies, executives are racing to adopt AI not because they understand it, but because they’re scared of being the last one without a slide. “We can’t afford not to,” they \u{2026}

When an iconic brand begins to fade, the decline is rarely dramatic. In iconic brands, financial performance often lags changes in cultural relevance and brand meaning. Revenue may hold steady. Market share may appear stable. Awareness remains high. Yet competitors begin shaping the future while \u{2026}

Last week, I discussed the new brick-and-mortar Amazon entry: a big box store with a large helping of Amazon logistics, data mining, and merchandise expertise. As part of that Amazon discussion, two brand stumbling blocks came under scrutiny. One: Amazon’s continued lack of understanding of \u{2026}

My mentor Clayton Christensen taught us that disruptors win by being cheaper. They enter the market at the bottom with “good enough” alternatives that cost less, then gradually move upmarket, as Toyota’s economy cars eventually gave rise to Lexus. Yet urgent care is disrupting American \u{2026}

Brands that lead today do three things exceptionally well. They create an emotional advantage that customers cannot get elsewhere. They establish a distinctive advantage that customers recognize as meaningfully different. They build a connective advantage that keeps the brand relevant over time. These are not \u{2026}

The most important component of long-term sustainable advantage for any firm, regardless of its size, is its ability to attract, retain, inspire, and grow talent. Talent is the sustainable advantage. It is talent and only talent that creates and/or preserves every other form of sustainable \u{2026}

Face à la fatigue émotionnelle des Français, le groupe Publicis Media France a publié une analyse intitulée “The Power of Joy”. Ce rapport démontre que l’émotion positive devient un levier d’influence et de rentabilité pour les entreprises. The post La joie, nouveau moteur de performance \u{2026}

Le constructeur automobile Hyundai Motor Company et CNN International Commercial intensifient leur collaboration historique. Par le parrainage exclusif de la série « K-Everything », les deux partenaires explorent l’influence mondiale de la culture coréenne. The post CNN et Hyundai : partenariat historique autour de la \u{2026}

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly yet often overlooked. So, this year, I’m sharing some for your consideration. I hope they’re helpful. This week’s thought: Marketing is the \u{2026}

Once again, Amazon is startling the retail landscape. Now, it is the arrival of a big brick-and-mortar store: 230,000 square feet. The reporters say this square footage is about the size of two Target stores and larger than an average Walmart. This new Amazon megastore \u{2026}

Picture a golf course at dawn. Traditionally, you’d hear the rumble of diesel engines as heavy mowers lumber across fairways, compacting soil and guzzling fuel. At Royal Porthcawl in South Wales, site of the 2024 Women’s British Open, something different happened. The fairways were cut \u{2026}

Le gestionnaire de réseau GRDF a désigné l'agence Dentsu Creative pour piloter sa communication globale. Ce partenariat de deux ans abordera les défis de souveraineté et de décarbonation. L’agence devra diffuser des messages percutants autour du gaz renouvelable auprès de tous les publics. The post \u{2026}

La régie publicitaire de CMA Media élargit son portefeuille en commercialisant l’ensemble des solutions publicitaires de Brut., renforçant ainsi son offre cross-plateformes pour les annonceurs. The post CMA Media intègre les offres publicitaires de « Brut. » appeared first on E-marketing

A recent furor over Tottenham Hotspur’s use of “Can’t Smile Without You” is, on the surface, an easy story. A songwriter, who happens to support Arsenal, objects to Spurs playing ‘his’ song. Lawyers mutter about licenses. Fans roll their eyes. Tabloids sharpen the rivalry angle. \u{2026}

This past weekend, more than sixty Minnesota-based CEOs signed an open letter calling for “immediate de-escalation” and cooperation after unrest connected to federal immigration enforcement operations and two fatal shootings. The letter is restrained. It doesn’t perform moral certainty. It doesn’t posture as a conscience. \u{2026}

Stratégie, décisions et croissance : mes conseils pour piloter une marque avec impact Au fil de mes missions en stratégie et développement commercial, j’ai constaté que la performance d’une marque ne dépend pas uniquement de son marché ou de ses moyens, mais surtout de la \u{2026}

Dans un environnement économique de plus en plus concurrentiel, construire une marque ne consiste plus uniquement à soigner son image. Une marque performante est avant tout une stratégie claire, une exécution rigoureuse et une cohérence durable entre vision, offre et performance business.À travers mon expérience \u{2026}