The Most Insightful Economic Metric For Tracking Consumers
I am occasionally asked which metric I consider best for tracking consumers. There’s no hesitation with my answer. It’s new home starts. Let me explain why. First, what is it? The metric of new home ...
The Future Of Brand Creativity Belongs To The Small And Reckless
Let’s stop pretending this AI rush is brave. It isn’t. It’s terrified. Across marketing holding companies, executives are racing to adopt AI not because they understand it, but because they’re scared of being the last ...
How To Restore An Iconic Brand
When an iconic brand begins to fade, the decline is rarely dramatic. In iconic brands, financial performance often lags changes in cultural relevance and brand meaning. Revenue may hold steady. Market share may appear stable. ...
Failure To Relevantly Differentiate: Amazon’s Grocery Blind Spot
Last week, I discussed the new brick-and-mortar Amazon entry: a big box store with a large helping of Amazon logistics, data mining, and merchandise expertise. As part of that Amazon discussion, two brand stumbling blocks ...
Lessons From An Unexpected Disruptor: Urgent Care
My mentor Clayton Christensen taught us that disruptors win by being cheaper. They enter the market at the bottom with “good enough” alternatives that cost less, then gradually move upmarket, as Toyota’s economy cars eventually ...
Brand Positioning Is A Leadership Decision, Not A Marketing Exercise
Brands that lead today do three things exceptionally well. They create an emotional advantage that customers cannot get elsewhere. They establish a distinctive advantage that customers recognize as meaningfully different. They build a connective advantage ...
The Future Belongs To Talent-First Brands
The most important component of long-term sustainable advantage for any firm, regardless of its size, is its ability to attract, retain, inspire, and grow talent. Talent is the sustainable advantage. It is talent and only ...
La joie, nouveau moteur de performance pour les marques
Face à la fatigue émotionnelle des Français, le groupe Publicis Media France a publié une analyse intitulée “The Power of Joy”. Ce rapport démontre que l’émotion positive devient un levier d’influence et de rentabilité pour ...
CNN et Hyundai : partenariat historique autour de la série « K-Everything »
Le constructeur automobile Hyundai Motor Company et CNN International Commercial intensifient leur collaboration historique. Par le parrainage exclusif de la série « K-Everything », les deux partenaires explorent l’influence mondiale de la culture coréenne. The ...
Why Marketing Is The Conscience Of Business
From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly yet often overlooked. So, this year, I’m sharing some for your consideration. ...