Visual Strategy Is Sales Strategy
Visual communication is now one of the primary ways buyers judge credibility, understand value, compare options, and decide whether a brand deserves attention. In a market crowded with claims, strong visual assets make value tangible. ...
Why Brand Strategy Needs A Simulator Now
Most mid-market leaders are not short on ideas. They are short on confidence. They are being asked to move faster with less certainty, make bigger bets with less room for error, and separate useful AI-enabled ...
When A Nation’s Brand Comes Under Pressure
What happens to a country’s brand when the story it’s spent decades building is reframed overnight by global press, mistaking proximity for understanding? It’s not hypothetical. Across the Gulf and beyond, businesses and institutions are ...
When Honoring A Brand’s Past Means Changing Its Future
For more than twenty years, The Blake Project carried the same identity into the world. It was there when we opened our doors in 2003. It appeared on our first proposals, our first client deliverables, ...
When Honoring A Brand’s Past Means Changing Its Future
For more than twenty years, The Blake Project carried the same identity into the world. It was there when we opened our doors in 2003. It appeared on our first proposals, our first client deliverables, ...
AI Has Not Replaced Brand Emotion. It Has Moved It.
AI has put an end to emotions in marketing, we are told. Just look at what LLMs rely on in making brand recommendations. It’s all about facts. Not about emotions. An analysis by Digital Bloom ...
Marketing Rarely Fails On Its Own
Marketing rarely fails on its own. It reveals where purpose is being treated as language, and where it’s being treated as a discipline. When a campaign underperforms, most brand leaders look to adjust the marketing ...
The Distinction Between Brand Power And Brand Greatness
As we approach America’s 250th birthday, our celebrations reflect on the greatness of our country. Inherent in our celebrations is the belief that America is a great land. America is a great brand. As Americans, ...
How Brand Mismanagement Brought Allbirds Back To Earth
Allbirds, the sustainable sneaker brand once the de rigueur shoe for Seattle and Silicon Valley Techs, has sold its assets and intellectual property at a shocking discount. The once high-flying sneaker brand has finally lost ...
Think Of Positioning Your Organization’s Brand Like Raising A Child
For C-suite leaders facing massive disruption whether from AI, tariffs, or global realignment the question of brand positioning is no longer just a marketing issue. It falls on the shoulders of senior leaders to guide ...