Can Amazon Differentiate As A Big-Box Retailer?
Once again, Amazon is startling the retail landscape. Now, it is the arrival of a big brick-and-mortar store: 230,000 square feet. The reporters say this square footage is about the size of two Target stores ...
Self-Disruption At 330 Years Old: A Swedish Business Case Study
Picture a golf course at dawn. Traditionally, you’d hear the rumble of diesel engines as heavy mowers lumber across fairways, compacting soil and guzzling fuel. At Royal Porthcawl in South Wales, site of the 2024 ...
GRDF confie sa communication de marque à Dentsu Creative
Le gestionnaire de réseau GRDF a désigné l'agence Dentsu Creative pour piloter sa communication globale. Ce partenariat de deux ans abordera les défis de souveraineté et de décarbonation. L’agence devra diffuser des messages percutants autour ...
CMA Media intègre les offres publicitaires de « Brut. »
La régie publicitaire de CMA Media élargit son portefeuille en commercialisant l’ensemble des solutions publicitaires de Brut., renforçant ainsi son offre cross-plateformes pour les annonceurs. The post CMA Media intègre les offres publicitaires de « Brut. » ...
A Brand’s Values Live In Its Choices
A recent furor over Tottenham Hotspur’s use of “Can’t Smile Without You” is, on the surface, an easy story. A songwriter, who happens to support Arsenal, objects to Spurs playing ‘his’ song. Lawyers mutter about ...
Managing Brand Voice In A Politicized Public Square
This past weekend, more than sixty Minnesota-based CEOs signed an open letter calling for “immediate de-escalation” and cooperation after unrest connected to federal immigration enforcement operations and two fatal shootings. The letter is restrained. It ...